Are Digital Courses Dead in the Age of AI? Amy Porterfield Says Absolutely Not

Everywhere you look, artificial intelligence (AI) is changing how we work, create, and even learn. With so much content being generated by tools like ChatGPT, you might be wondering:

👉 Are digital courses still relevant?
👉 Is it too late to launch an online course in 2025?
👉 Will people still pay for a course when they can “Google” or “AI” the answer for free?

These are the exact questions I posed to Amy Porterfield, bestselling author of Two Weeks Notice and creator of the top-rated program Digital Course Academy. After building a $120 million business serving over 100,000 students, Amy has seen firsthand how courses are evolving. Her answer was clear:

Courses are not dead. They’re transforming.

Why Courses Still Win (Even With AI Everywhere)

Amy explained that while AI makes it easier and faster to create content, there’s one thing it can’t replace: you.

What works in 2025 isn’t just information.

What works is:

• Authentic stories and personal experience

• Community and accountability

• Live interaction and support

As Amy put it, “Information does not equal transformation.” Students don’t just want steps they could Google. They want guidance, encouragement, and results.

The Biggest Course Trends in 2025

During our conversation, Amy shared the shifts she’s seeing that make now the best time to launch your online course:

1. Spotlight courses are thriving. People are overwhelmed with time and information. They want short, focused courses that deliver quick wins.

2. Live cohorts create connection. Courses that combine teaching with live support help students finish and succeed.

3. Mini-offers boost engagement. Low-cost offers ($17–$37) on the back of a freebie are working again to build trust and offset ad spend.

4. High production isn’t necessary. Forget fancy studios — students value realness and relatability over perfection.

What New Course Creators Need to Know

If you’ve been holding back because of imposter syndrome, tech fears, or a “saturated market,” Amy’s message is simple:

• You don’t need a huge audience to start (one of her students had 70 people on her email list and still made $7,500).

• You don’t need a 12-module “monster” course (start with something focused).

• You don’t need everything figured out (launch messy, then refine).

What you do need is a willingness to show up with your story, your process, and your support. That’s what people will pay for and it’s what AI can never replicate.

Ready to Get Course Confident?

If you’ve been wondering whether to finally launch your digital course, Amy has created a once-a-year bootcamp designed to help you:

• Nail your course topic

• Price it with confidence

• Build your audience while you create

It’s called the Course Confident Bootcamp, and it’s the best next step if you’re ready to move from dreaming about a course to actually building one. Course Confident kicks off on September 11 and registration opens on September 2, 2025.

👉 Join Course Confident Here 

Final Thoughts

The online course industry isn’t shrinking — it’s growing. And in the age of AI, students are craving more than information. They’re looking for transformation.

If you’ve ever thought, “Maybe one day I’ll create a course…” — that day is here. The tools are easier, the audience is ready, and your unique perspective is needed more than ever.

As Amy reminded us:
“Every single one of you has a digital course in you. It’s time to share it with the world.”

✨ Want more insights? Listen to the full conversation with Amy Porterfield on the Launch Perspective Podcast.

Already launched a course and aren't getting results? Take Amy's FREE QUIZ to find out what bottleneck is holding you back from your next $100K. CLICK HERE