Limited Time Offer From Digital Strategy Coach, Lydia Martin
How to Launch your Course or Coaching Program with a Challenge...
Even if You Have ZERO People on Your List
So You Can Experience Financial Freedom Even Faster
I’m Lydia Martin, founder of Banish Business Clutter.
I have a super important message that I felt prompted to share with you.
When I launched my business in March of 2020, I was fortunate to have made one very important decision.
That decision was to launch my business and first course with a 5-day Challenge.
I didn't realize then the impact this decision would have on my business and on the businesses of those I've worked with.
If you are a course creator or coach who has struggled to grow your business or you aren’t sure how to launch your course, membership, or coaching program effectively...
Then this will be the most important message you read in 2021.
What if I told you that there is a way to finally create the life and business you desire?
Stop dreaming, wishing, over-planning and overthinking, and instead remove the confusion and tech overwhelm that has stopped you from doing this until now.
I'm talking about a simple, step-by-step, focused framework to growing your business.
It's the same approach I've used to hold five separate 5-figure plus launches. And each of these launches has led to new students, clients and a consistent increase in revenue...
without having to recreate the wheel each and every time.
Hi, my name is Lydia Martin, and ever since I launched my business I've focused on this one step-by-step approach to building a six-figure business.
I've helped thousands of entrepreneurs increase their income and impact through my own challenges, courses, and coaching.
My success stories have been featured by online course masters and platforms like Amy Porterfield, Grace Lever, and Kajabi. And I have hundreds of testimonies from those whose businesses have been impacted by the systems that I share.
I absolutely love helping others grow and succeed!
But it didn't happen overnight...
For over 5 years I dreamt of leaving my corporate job and starting my own business where I could empower entrepreneurs through online courses and coaching.
I've always loved working with business owners and I wanted to impact people's lives for the better.
I also wanted to create a lifestyle for myself and my family that gave us financial freedom and flexibility.
But leaving a corporate salary to jump into the unknown was scary.
- What type of business would I create?
- How would I create my first course?
- How would I earn money while building my course?
- What if no one bought it?
- What if I wasn’t able to earn a consistent income to replace my corporate salary?
I'm so glad I didn't let fear hold me back.
As my son was struggling in school and my parents were having health challenges, I decided that having flexibility was no longer negotiable in my life.
So on March 2nd, 2020, I resigned from my corporate job and launched my business, Banish Business Clutter.
There was a wave of emotions in the beginning… lots of excitement filled with self-doubt.
- What if I don't have what it takes?
- How will I do this on my own?
- Can I learn all of the technology required?
- How will I find people who will buy my courses?
And the biggest question…
Where do I start?
But as I looked at people who have had success, it hit me.
They didn't have a secret formula. And they weren’t more special.
But, they had this one thing.
I’m talking about…
A completely different way of building their course and coaching business
They weren't focused on the things I thought were important like brand colors or building the perfect website or posting on every social media platform.
They were focused on what mattered most and I determined at that moment I had to do the same.
You’ve probably heard stories of people spending weeks, months, even years building courses that never sell.
That is because they spent all of their time BUILDING instead of LAUNCHING.
That is when I realized what it took to be a successful entrepreneur.
The successful entrepreneurs I was following weren't spending time building this perfect train before launching it down the track. Instead, they were building the train AS it went down the track.
I realized that taking massive imperfect action was the key to gaining momentum.
So instead of creating the perfect Instagram layout, I focused on what would give me the biggest return in the fastest time possible.
I focused on launching my first course BEFORE it was even built.
I made a promise that perfectionism would not hold me back. Waiting to launch something until it's perfect is the most crippling thing an entrepreneur can do.
So I committed to taking massive imperfect action every day.
And it paid off.
Within six weeks of launching my business, I went from ZERO on my email list to 400 subscribers, 95 students, and almost $10K in sales.
Since then I've had five 5-figure+ launches. I've grown two Facebook groups to almost 3,000 members and have close to 5000 people on my email list all in less than eighteen months.
The reason why I'm sharing all of this with you is that I want the same for you.
I don't want you to waste valuable time or spin your wheels without moving forward.
You're here listening to me now as an aspiring course creator or coach and you want more…
You know where you are but it's not where you want to be.
So how do you get there?
The truth is, there's a lot to learn...
Especially when you're first starting out or trying to scale your course or coaching business.
👉 How to find leads and grow your email list
👉 How to grow a community with engaging members in your Facebook group
👉 What platform to use to record videos, sell your course, and send emails
👉 How to launch your course or coaching program
👉 How to position yourself as an industry expert even if no one knows your name
👉 How to deliver and teach your content in a way that turns leads into students and clients
It's overwhelming, right?
I get it because I also struggled with all of these challenges when I first started out.
I had to figure this out on my own with a lot of trial and error and some very frustrating nights.
So many pieces needed to fit together that sometimes it felt like my brain would explode.
If you aren't sure how to put the pieces together, or if you have felt held back by this feeling of overwhelm…
Trust me. I felt the same way.
What if I told you that one strategy could completely transform things? A strategy tailored to your specific niche and business...
To help get you from where you are to where you want to be.
As a former educator, there is one thing that I do well. It's breaking down a complex situation into bite-size steps that anyone can follow.
Creating that simple strategy that you can duplicate again and again is key to gaining momentum.
And that roadmap is what I continue to use today.
A personalized roadmap makes all the difference…
When I launched my business I knew I needed to find my ideal audience and connect with them in a way where they would be ready to take the next step and purchase my course.
While I had participated in dozens of webinars, I also started participating in a new trend... Challenges held inside of a Facebook Group. I participated in more than two dozen challenges ranging from 3 to 30 days long.
I realized that these business owners were holding challenges as a way to launch their offers whether that was a course, membership, or coaching program.
I instantly saw the magic of a focused 4 or 5 Day Challenge.
Unlike a webinar launch that requires you to connect with a potentially cold audience in under 90 minutes, a challenge was a way I could connect with my audience over a few days.
So I decided to give it a try. Two weeks after launching my business I shared the link to my very first opt-in page.
It was my registration page for a 5-Day Banish Business Clutter Challenge that I would hold to introduce people to me and the value I bring.
By implementing some organic strategies I shared this link everywhere.
Within two weeks I had 250 people registered and over the next 5 days, I discovered something magical.
The challenge was not only the best way for people to get to know me but it was the best way for me to get to know my audience and their needs.
I knew I was going to offer a course at the end of the challenge but because of the challenge, I was able to craft the exact messaging and modules that my challenge participants wanted and needed.
I not only gave them confidence in me but I also gave them confidence in themselves by giving them quick wins over the five days.
This meant that nothing was holding them back from taking advantage of my offer.
Once I had 95 students in my course, I spent the next six weeks fulfilling that course. This allowed me to earn an income before building my course.
Since then I have developed all of the steps to SCALING with challenges…
My last launch generated over 1,000 registrations and 75 new students in my $500 program.
And I'm not finished yet.
As you are reading this letter I have big plans for my next challenge launch.
This September my goal is to double the results of my last challenge. Over 2,000 registrations and 150 new students. Even saying this out loud seems crazy, but I am so confident after implementing the same strategies again and again that I have nothing to lose by reaching for the stars.
So here's my question for you.
What if there was a way to go behind the scenes and shadow everything I'm doing to prepare for my next challenge launch?
What if there was a way to see every step that I take to generate more registrations?
What if you could see exactly how I plan to prepare and deliver a fun and engaging challenge that gets results for my students and converts them to members of my program?
What if you could see everything that happens behind the curtain with nothing held back?
What would that be worth to you?
I've helped enough entrepreneurs launch their course successfully with a challenge that I decided to create a program that could reach more people than I can by working 1:1.
Introducing the Challenge Launch Roadmap
This is a program I plan to launch this fall for $1,997 but I have a special opportunity for founding members.
Those who join Challenge Launch Roadmap by September 30, 2021, will get access to this program for only $697.
This is not a coaching program, but a complete training tutorial on everything you need to plan and deliver a successful challenge.
I'm talking about all of the tech setup, marketing strategies, Facebook ads, and more.
Step-by-step video instruction will answer all of your questions about how to launch your course, membership, or coaching program successfully with a 4 or 5 Day Challenge.
Plus, founding members will get access to a private Facebook group where they can ask questions, brainstorm ideas, and get support!
Why Am I Doing This?
There is nothing I enjoy more than delivering a program to a live audience. I can bring so much more energy, enthusiasm, and inspiring tips and strategies when I know someone's listening on the end versus recording this content.
That is why I'll be going live in a private Facebook group for founding members only. This is where you will access the live training in August and September. Lives will be held at 2 p.m. eastern time with lifetime access to the replays in your program portal.
While the price of this package does not include individual coaching or 24/7 support, I will encourage feedback and questions for clarification, because that will help me as I build this program.
This is why I'm offering this one-time opportunity to get access to this program for only $697.
This program will be $1,997 when I do an "official" launch.
That's how confident I am in the value you will receive in Challenge Launch Roadmap.
This opportunity is not for everyone.
While I would love to help people at any stage of business I do recommend this program to those who have at least started their journey.
Ideally, this program is for those who have created or are in the process of creating a course, membership, or coaching program that you already sell or plan to sell in the near future.
It is not for Network marketers or eCommerce stores who sell physical products.
This is also for those who are committed to doing the work.
I want you to be able and willing to take action so that you can see immediate results and gain momentum.
This means you are already advertising or promoting your business and currently coaching clients or selling courses. (Or in the process of doing so.)
It is designed for those who are launching their course for the first time and for those wanting to scale their business and take it to the next level.
Here are the topics we will cover in the program:
At this point, I'm sure you're excited about joining me in Challenge Launch Roadmap.
Because I don't want anything holding you back from making the right decision for you and your business I want to answer these common questions.
1. What stage of business should I be in?
It's okay if you are in the beginning stage of your business or you've been in business for years.
Knowing what type of offer that you want to sell will be helpful as you learn the steps to successfully launching with a challenge. But even if you have never sold a course before, this program will help you make that happen.
2. How long will the live training sessions last? And what if I can’t join LIVE?
Each LIVE will be 45 to 75 minutes. If you can't join live you'll be able to access the replays in your course portal.
Inside your course portal, you will also get access to all of my email sequences, Facebook group post ideas, landing page examples, Facebook Ad examples and more.
Yes, I truly plan to include everything I do for challenges within this program.
3. What are the dates and times of the training?
Each LIVE will be held at 2 p.m. eastern time. Click here to see what time this is in your time zone.
LIVES will be held on these dates: August 10, 12, 17, 19, 24, 31 and September 14, 21, 28.
Members will also participate in my 4-Day Banish Business Clutter Challenge from Sept 7-10 so they can experience a challenge in real-time. (Anyone can register for this - just CLICK HERE.)
There will also be a BONUS LIVE on September 30 at 2 pm ET where I give a complete DEBRIEF from the challenge I'm running in early September.
You do NOT need to attend LIVE since you will be given lifetime access to the replays.
4. How long is this opportunity available for?
Founder member pricing is available through September 30 so jump now!
After September 30 this program will never be offered again for this price.
The content of this program would cost well over $3000 if purchased as personal coaching. Rather than doing that, this is your opportunity to get that amount of value in a self-paced course that you can watch and learn from any time.
So click the button below to secure your spot in this program before it's too late and get started on creating your own Challenge Launch Roadmap.
Achieving success as a course creator or coach is a lot easier when…
- You have a roadmap
- You know the exact path to follow
- You know the right steps to take... and in what order
That's why I've put together every step that I've taken to create a six-figure business and I want to share them with you.